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Photo by Ben Robbins on Unsplash

Three years ago I read the Forbes article “6 PR Trends to Check Out in 2018,” written by John Hall, CEO of Influence & Co., keynote speaker, and author of “Top of Mind.” The article stated personal branding to be one of the top PR trends for 2018. He listed the top two as –

#1: “Personal branding and thought leadership will go beyond executives”;

#2: “Owning your digital landscape will never be more important to attract followers”

I was intrigued by this article back then, and value it even more today. Today, in the year 2020, PR has never mattered more. Due to the pandemic, we are all at home, distanced from our regular lives. …


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The common man often fails to understand the effects of extreme wealth on children. These children are at an advantage, but at what cost? The way a family values, gives, and educates their children on the wealth they possess, greatly impacts the lives of the children. Given the large amount of wealth, it is easy for impressionable young children to feel entitled and lose their motivation.

A variety of outcomes are possible, Blair Trippe, a strategic analyst, has identified that certain approaches to wealth lead to certain outcomes. …


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Photo by Simone Pellegrini on Unsplash

Joanne Davis, the president of Joanne Davis Consulting Inc. and a highly-connected industry leader, has had to adapt her business due to the global pandemic. The current environment of the world has changed all aspects of everyday life, and businesses have had to become creative in the ways that they communicate, with each other and with clients. Consulting pitches no longer consist of travelling to a client but instead, logging into video meetings. Joanne discussed the new aspects of remote pitches, and whether or not new innovations as a virtual business will outlast the pandemic.


Crystal Ashby — Interim President & CEO ELC
Crystal Ashby — Interim President & CEO ELC
Crystal Ashby — Interim President & CEO
ELC

Interim President and CEO of the executive leadership council Crystal Ashby joined CNBC’s ‘Power Lunch’ in February of 2020. Crystal spoke on the inequality and limitations that Black professionals face in the work environment and ways to improve these issues. It all starts with opportunity.

“When organizations present opportunities, (as Black people) we have to grab them. The problem is, often our Black talent are not receiving those opportunities.

“There is a lot of extraordinary talent out there, and so the statistical numbers of executives should be different. …


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As we move deeper and deeper towards our reliance on AI and Machine Learning to make decisions on our behalf, it is crucial that these tools are not built with the capacity to be infected with the pitfalls of human bias.

At the onset of their development, AI are like children in the sense that they are born innocent of bias but later taught bias through their environment and training. If their basic education is filled with bias, no matter how unconscious it may be, as these systems develop and become independent of their human creators these biases will remain. …


There has been a recent surge of announcements of big investors buying bitcoin, or at the very least acknowledging its prominent role in their investment portfolios.

This leads me to wonder, is this driving the recent run up of the bitcoin price? In September 2020, bitcoin was priced around $10,000, and currently, as of January 2021, it has increased to $40,000.

Consider this timeline:

Bitcoin Price Growth
Bitcoin Price Growth
Bitcoin Price Growth

It may be a self-fulfilling prophecy causing this upward spiral. If you make a bold, positive prediction or endorsement on a market, it is likely to cause followers and peers to do the same. …


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Photo by Martin Sanchez on Unsplash

I had the opportunity to meet Erin Meyer, author of ‘The Culture Map’ and professor at INSEAD Business School, in Paris. I attended one of her remarkable conferences on Intercultural differences in business during my time at L’Oréal. Her words were an eye-opener to promote efficient collaboration with colleagues, collaborators or customers from other cultures; particularly to anyone leading international teams.

A few years later I enjoyed diving into her book, ‘The Culture Map.’ Her work stood out as a practical reading to explain and frame a unique collection of concepts that are increasingly relevant today. She emphasizes the importance of becoming knowledgable on how different cultures perceive communicating, evaluating, persuading, leading, deciding or disagreeing. …


Photo by Aziz Acharki on Unsplash
Photo by Aziz Acharki on Unsplash
Photo by Aziz Acharki on Unsplash

Dr. Rebekah Gee, the Louisiana State University Healthcare Services Division CEO is the former Secretary of Health for the state of Louisiana in February. As a driver of positive change and health equity advocate, Dr. Gee used her time in government to create policy change with lasting effects on the welfare of Louisiana’s citizens. Although her fight was for the good of the community, it did not come without opposition. She persevered through constant Republican attacks on her pro-abortion beliefs, her Medicaid expansion and more. Dr. …


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Photo by Aarón Blanco Tejedor on Unsplash

Karen Walker Johnson, a compassionate healthcare advocate actively works toward a more equal workspace — one that is diverse and all-inclusive. The American people are fed up with the ever so apparent racism caused by our country’s institutions, and it is the job of every individual to make an effort to undo the false narratives of people of color that our country has made. Karen is doing this in her own community, by bettering her company.

“In my market, 71% customers are nonnative English speakers. We recognized that to provide a first class customer experience and differentiate ourselves from the competition, we had to be more intentional. We staffed up with a diverse workforce that was reflective of our membership. We developed our material to be culturally sensitive and targeted strategies to celebrate our diverse market. With that, we outpaced our competition in growth with double digit, year over year growth, for the last four years, exceeding our company’s Net Income targets for our market. …


Lorraine Marchand — Author of ‘The Innovation Mindset’ and Aris Persidis — Serial Entrepreneur
Lorraine Marchand — Author of ‘The Innovation Mindset’ and Aris Persidis — Serial Entrepreneur
Lorraine Marchand — Author of ‘The Innovation Mindset’ and Aris Persidis — Serial Entrepreneur

Lorraine Marchand, author of ‘The Innovation Mindset’ is an expert in life sciences and a master of cultivating successful innovation. She guides innovators in forming relationships with investors and communicating the significance of their innovations. Lorraine recently sat down with serial entrepreneur Aris Persidis to discuss innovation. Is innovation part of our DNA? If it is a part of our genetic makeup, will it always come to fruition or will it depend on circumstances, opportunity and action?

Watch the video below.

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!mpact

!mpact Magazine is a platform where people with a vision can share their ideas and insights.

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