Repositioning Yourself for Ongoing Success in Turbulent Times — Anouk Pappers
We’re living in a time where uncertainty is the new constant. Industries are evolving, leadership expectations are shifting, and traditional career paths are being redefined. In this climate, the question isn’t if you need to reposition yourself — it’s how.
Repositioning isn’t always about reinvention or starting over. It’s about sharpening your story, redefining how you show up, and aligning your narrative with the opportunities you want to attract. It’s a strategic move — and one that’s essential if you want to stay relevant, visible, and successful.
Over the past two decades, I’ve interviewed over 900 CEOs, CMOs, and business leaders. I’ve listened to how they think, how they make decisions, and how they evolve. The ones who thrive in turbulent times aren’t always the loudest or most connected. They are the ones who know who they are, what they bring to the table, and how to communicate that clearly — online and offline.
That’s where storytelling becomes a business strategy.
In 2012, I launched Signitt with one goal: to help leaders take control of their narrative. We work with executives, board directors, and professionals who are ready to step into their next chapter — whether that’s a board seat, promotion, new venture, or a more public leadership role.
Here’s the truth: If people don’t know who you are, what you stand for, and where you’re going — they won’t know why they should follow, hire, or invest in you.
That’s why building your personal brand and online presence is no longer optional. It’s your reputation. It’s your currency. And in volatile times, it’s your anchor.
So how do you reposition yourself for ongoing success?
Start with clarity. What do you want next? What are you known for today — and what do you want to be known for?
Then, craft your story. Not just a resume or a title, but a compelling narrative that connects your past, present, and future. Your story is not a list of accomplishments — it’s a reflection of your values, your impact, and your vision.
Finally, make sure your online presence reflects that story. LinkedIn, interviews, media, board bios — it all needs to align. If your digital footprint doesn’t match your goals, you’re leaving opportunity on the table.
This isn’t about vanity. It’s about visibility. Decision-makers, recruiters, investors, and partners are looking online before they ever reach out. They need to understand who you are and what you bring to the table. Your job is to make sure what they find is aligned, intentional, and memorable.
My favorite one-liner still is:
You are who Google says you are.
Take five minutes today to Google yourself. Is that story working for you or against you?
If you’re navigating change — or preparing for what’s next — this is the moment to reposition yourself strategically. Not just to survive the turbulence, but to lead through it.
A brand anthropologist who has been storytelling for brands since 2002, Anouk Pappers has interviewed over 900 CEOs, CMOs and business owners and published 15 books. Anouk’s primary focus is on working with leaders to define their personal brand and pinpoint their narrative. Her company, Signitt, enables people to align their online presence with their personal brand. This positions them for their next professional goal, including board seats, promotions, client acquisitions, investor relations, and career transitions.
Connect with me on LinkedIn.
