Closing the Dream Gap: Empowering Young Girls through Marketing — Elisenda Sans Rontein

3 min readMay 2, 2024
Photo by jcomp on Freepik

In today’s society, the issue of gender disparity, especially concerning girls in science, technology, engineering, and mathematics fields, remains a pressing concern. Despite strides made in recent years, the underrepresentation of women in STEM careers persists, hindering individual potential and societal progress. At the heart of this challenge lies the “dream gap” — a phenomenon where girls as young as 5 years old begin to harbor self-doubts that can deter them from pursuing their ambitions.

Research has shown that these early doubts can significantly impact girls’ career choices and aspirations. The prevalence of societal biases, such as the perception that boys are inherently better at math or science, only exacerbates the problem. As a mother of two young girls, I have already witnessed the subtly yet pervasive nature of these biases firsthand. It is imperative that we address and eliminate such biases both in educational settings and within the home environment.

In the words of Billie Jean King, a trailblazer in the fight for gender equality, “When you live history, it’s very slow, and when you read it’s very fast.” This sentiment underscores the urgency with which we must act to reshape societal norms and provide girls with the role models and opportunities they need to envision a limitless future for themselves.

As a marketer, I recognize the pivotal role we can play in closing the gender gap. By leveraging our expertise in communication, branding, and advocacy, we have to power to challenge stereotypes, raise awareness, and inspire the next generation of female leaders across all disciplines. Whether through targeted campaigns, mentorship programs, or partnerships with educational institutions, we can amplify the message that every girl deserves the chance to pursue her passions and fulfill her potential.

Creating a more inclusive and equitable society requires collective effort and unwavering commitment. We must strive to create a world where every girl has the opportunity to thrive and excel. By bridging the dream gap and encouraging girls to believe in themselves, we can unlock a wealth of talent and innovation that enriches us all.

With a wealth of experience in marketing and a rich multicultural background, Elisenda brings a unique perspective to every campaign. Rooted in empathy, Elisenda prioritizes understanding diverse viewpoints to craft strategies that resonate with audiences worldwide. As an advocate for women in STEM, Elisenda is committed to fostering inclusivity in every facet of her work. Elisenda aspires to make meaningful contributions to both the marketing industry and the broader community through a blend of creativity, strategic prowess, and a relentless drive for results.

Connect with Elisenda on LinkedIn.




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