Driving Growth Together: The CEO-CMO Partnership — Julie Roehm

3 min readMay 3, 2024
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Research conducted in collaboration with industry experts and C-Level executives shed light on the critical partnership between CEOs and CMOs in driving growth. In an article titled The Power of Partnership: How the CEO-CMO Relationship Can Drive Outsize Growth, it emphasized the idea that CEOs who prioritize marketing as a central component of their growth strategy are twice as likely to achieve annual growth exceeding five percent.

Harnessing the full potential of marketing requires more than just delegation. In this partnership, CEOs and CMOs share a vision where marketing isn’t just a support function but a strategic cornerstone of the business. CEOs who recognize the transformative potential of marketing, elevate it to the forefront of their growth strategy. Yet, this journey isn’t solely about CEOs, it’s about collaboration, trust, and shared understanding. In this relationship, CEOs and CMOs co-create, innovate, and inspire. They redefine possibilities, embracing the dynamic landscape of modern marketing.

The original article delves into the challenges hindering effective collaboration between CEOs and CMOs, such as ambiguity in C-level growth responsibilities and misalignment of marketing measurement with business impact. By acknowledging these hurdles, CEOs and CMOs can proactively address them, fostering a culture of transparency, accountability, and shared vision. This vision isn’t constrained by traditional paradigms but is expansive, encompassing the holistic orchestration of customer experiences and brand narratives. CEOs and CMOs navigate the complexities of consumer behavior with optimism and adaptability.

The importance of establishing a robust measurement framework that aligns marketing metrics with tangible business outcomes is further emphasized in the original article. CEOs and CMOs collaborate to define key performance indicators that reflect the broader narrative of business impact. This shift from mere metrics to meaningful insights enables CEOs to make informed decisions and hold their marketing initiatives accountable for driving growth.

The partnership between CEOs and CMOs is essential to resilience and innovation in today’s dynamic corporate world. CEOs and CMOs open up new opportunities for success by leveraging insights from collaborative research and embracing a shared vision of growth. Together, they adeptly manage challenges through strategic coherence and cultivate a culture of accountability, ensuring sustained success in a constantly changing market.

Read the original article here.

Julie Roehm is an innovative customer-centric marketer known for strategizing profitable corporate turnarounds with fast revenue growth via capturing stories that resonate with clients. She was named “Marketer of Year” by BrandWeek, Brand Innovators ‘Top 50 Women in Brand Marketing’, the Tri-State Diversity Council’s “Most Powerful and Influential Woman”, an Automotive News “Marketing All-Star” and one of Working Mother’s “Top 25 Women”. She’s on the forefront of new marketing ideas, and being result-oriented, she uses her vast marketing experience in all facets of business strategy and marketing execution to help deliver the message of the brand.

Connect with Julie on LinkedIn.





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