GDS CMO Summit - Keep the Party Going: Transformation in the Face of Adversity - Julie Roehm

3 min readMay 20, 2023

The GDS CMO Summit brings together a diverse community of CMOs from various industries, providing a unique opportunity for networking, collaboration, and knowledge exchange. This summit is a premier platform for marketing leaders to come together, share insights, and discuss the latest trends, challenges, and opportunities in the rapidly evolving marketing landscape. It offers a dynamic environment where CMOs can engage in thought-provoking discussions, gain fresh perspectives, and explore innovative strategies to stay ahead in an increasingly competitive business environment.

It was an honor to be a part of the GDS CMO Summit to discuss transformation, leadership, and adversity.

“Transformation is not an overnight scenario, it is a 3–5 year journey in the majority of instances, sometimes more than 5 years. “

“Nothing happens without the entire ELT — executive leadership team, C-suite.”

“If we find new opportunities, whether transformational, operational or otherwise, through customer experience insights and mapping, having the right team is crucial to implement any change, because nothing happens without employee engagement.

“You need to have everybody holding hands and trusting one another and believing in this to enable the transformation to actually take place. And this is when change management becomes so critical to the process.”

Connect with Julie on LinkedIn.

Julie Roehm is an innovative customer-centric marketer known for strategizing profitable corporate turnarounds with fast revenue growth via capturing stories that resonate with clients. She was named “Marketer of Year” by BrandWeek, Brand Innovators ‘Top 50 Women in Brand Marketing’, the Tri-State Diversity Council’s “Most Powerful and Influential Woman”, an Automotive News “Marketing All-Star” and one of Working Mother’s “Top 25 Women”. She’s on the forefront of new marketing ideas, and being result-oriented, she uses her vast marketing experience in all facets of business strategy and marketing execution to help deliver the message of the brand.




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