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Featured in the 2025 edition of Women Who Rock in B2B Marketing - Julie Roehm

!mpact
2 min readApr 15, 2025

It was an honor to be a part of the 2025 edition of Women Who Rock in B2B Marketing by Lee Odden. This list features an impressive group of B2B marketers to follow, learn from and be inspired by.

“Back in 2010, B2B marketing was all about white papers, webinars, and figuring out how to make Twitter work for lead gen. Content marketing was just gaining momentum, marketing automation was a shiny new toy, and proving ROI meant wrestling with spreadsheets. It was also the year we first published the Women Who Rock in Marketing list.

Fifteen years later with our focus on B2B, marketing has certainly changed. Strategy is smarter, tech, especially AI, is more powerful and the need for creativity is stronger than ever. Through it all, women have been driving a lot of that change by leading teams, building brands, and breaking barriers.”

This 2025 edition of Women Who Rock in B2B Marketing is a celebration of women that are passionate about the craft, impactful in their work and as leaders, and respected by peers. We reached out to honorees from the past 13 annual lists and invited nominations, resulting in an impressive group of nominees from brands that include AT&T, Atlassian, Cisco, F5, IBM, LinkedIn, NVIDIA, PTC, Qualcomm, SAP, Zillow and more.

Connect with Julie on LinkedIn.

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