Unlocking Opportunities: Women Leading in Pricing and Revenue Management — Lisa Spadafora Thompson
Driving profitable organic growth through pricing (especially in B2B markets) can feel daunting to many leaders. Strategic pricing is not for the faint of heart but the rewards are well worth the effort. Pricing effectively requires leaders who are analytically and strategically inclined and have a talent for building strong and trusted relationships and finding win-win solutions for the company and its customers. For that reason, it surprises me that more women haven’t chosen a career in pricing as many women naturally possess these skills.
Recently, I had the honor of being recognized by Zilliant as one of the Five Women in Pricing You Need to Know, where I explored this topic. I reflected on how women’s abilities to build trusted relationships and engage in meaningful dialogues can drive pricing and revenue management success. These roles demand a nuanced understanding of market dynamics, coupled with the ability to navigate conversations that lead to profitable outcomes.
What makes many women uniquely adapted for pricing and revenue management?
“Building trusted relationships requires strong listening skills. With changes in legislation and a great focus on diversity, there are more opportunities for women to lead and excel in many fields but especially in pricing and revenue management roles.”
Read the original article here.
Lisa Spadafora Thompson is a pricing, negotiations, and profitable growth expert with an entrepreneurial mindset. Through Sturbridge Growth Partners, she delivers highly customized, actionable solutions, helping companies break down self-created barriers that keep them from growing profitably. The result is viable pricing strategies and win-win deals that consistently exceed revenue and profit goals.
Connect with Lisa on LinkedIn.
