Small Changes Yield Big Results — How New Technology Can Fuel Your Business Growth — Troy T. Taylor

Being a business leader means constantly learning. Researching new marketing strategies and emerging trends in your industry is a continual part of a leader’s weekly grind. A leader must constantly be attentive and learn the development of new technologies which is vital to a business’s strength and success.

I recently read an article titled “Small Changes Yield Big Results — How New Technology Can Fuel Your Business Growth” by Chelsea Segal. This article describes how technology aids business growth in several different ways, ranging from improve customer interactions to increasing productivity within the company. As said by Chelsea that by not keeping up with changes in technology, “you could be missing out on tools that can make your life easier and your business stronger”. Below are six ways new technology can help businesses grow.

1. Extend Your Visibility and Build Your Customer Base

“Changing technologies help you reach more potential customers than ever before … Social media platforms, mobile marketing, various types of content marketing, and much more increase the visibility of your business far beyond your local community”

2. Improve Your Interactions with — and Understanding of — Your Customers

“Technology provides a wealth of solutions for putting customers at the center of everything you do. Sophisticated customer relationship management (CRM) tools mean that your business can track customer data to better understand their behaviors and needs…Being more informed and proactive about customers’ wants equals more satisfied customers, which in turn equals increased sales and customer loyalty.”

“Social media lets you engage with customers instantly, across seemingly endless channels. Likewise, with mobile loyalty programs and related apps, you can offer personalized, curated product recommendations and discounts. Location-based services in these apps even allow you to send a relevant coupon right when a customer enters your store.”

3. Offer New Ways to Sell

“New, more personal ways to reach customers in turn offer innovative ways to sell to them. Mobile ordering, contactless payment options and loyalty programs, “smart” objects of all kinds, and social selling are just a few of the newest means of connecting with and selling to customers.”

4. Be more informed and more agile

“You need to know all the ins and outs of how your company is operating to be able to make important business decisions. Cloud-based accounting .. help you keep on top of your finances, in moments, from anywhere.

Integrated sales systems such as Shopify (a combined point-of-sale interface, inventory management tool, and e-commerce platform) similarly make it easy to see sales”

5. Increase Productivity and Collaboration

“Cloud computing makes it easy to create or back up documents, then access and share them from anywhere… And with video conferencing (such as Skype for Business), collaborative documents (like Google Drive), virtual office environments (like Sococo), and related tools, you can work with colleagues around the world.”

“These technologies make it simple to communicate with your distributed team, business partners, or customers anywhere, with minimal interference, downtime, and costs.”

6. Streamline and Automate Routine Tasks

“Invoicing, payroll, accounting, and more can be significantly streamlined or even automated… Automation reduces costs — and costly mistakes — as well as freeing up more of your time to spend actually running your business.”

The technology we use changes frequently, thus its crucial to keep pace with the new developments. By carrying out numerous processes, automating various operations and manage remote workers, technology ensures a smooth rise to the top.

You can read the original article here.

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