Mobile ad spending on all digital platforms has risen from $21 billion in 2014 to over $90 billion worldwide mobile ad spending. Given these figures, it’s easy to understand how traditional media, including TV, is experiencing a steady decline in advertising revenues and viewership.
Unsurprisingly, Facebook and Google are the two companies with the most to gain from this shift.
These mobile and internet advertising trends don’t appear to be slowing, and it’s not hard to imagine a scenario where mobile ad revenue could surpass TV advertising soon.
According to data from Pew Research, the total number of American adults that own a smartphone or internet-connected device is over 200 million.
This demand creates a massive opportunity for Facebook and Google to continue leveraging their position as the two dominant players in online advertising. Still, it’s also an open door for competitors like Amazon or Twitter, who are poised to become more aggressive with mobile advertising moving forward.
Other niche players, including Instagram (owned by Facebook) and Pinterest, are also looking to cash in on the mobile trend. Multiple entities stand to gain from this shift as people get introduced to new platforms and apps for entertainment, productivity, and work-related tasks.
It’s a case of how the more things change, the more they remain the same. Digital landscapes will continue to change and evolve. Mobile and video advertising are two of the hottest trends in marketing right now.
While many tech stocks are at historically high levels, I think investors should be looking at a few names still trading below their 50-day moving average. There are still multiple opportunities for savvy investors to strike and earn profits from participating in the hot digital space.
Other technology causing disruptions in the tech space is new and established SAAS companies like Microsoft, traded on NASDAQ. Other newer players in the technology field include HubSpot, Twilio, Square, Shopify, Salesforce, to name a few.
These companies offer high-margin products to companies struggling with the rapid shift from brick-and-mortar retail to online operations.
Recently, my work has focused on China and Central America. As a result of this diversity in culture and language, I can attract clients worldwide. Furthermore, alongside my knowledge of finance, banking, insurance, and technology stocks, these skills mean that I can offer unique perspectives difficult for others to replicate.
Click here to view my slideshare presentation on The Death of TV.
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A recognized financial analyst, Scott Storkamp has spent over 30 years in the industry and has gathered a deep knowledge of wealth management. A strategic opportunist, his experience in Military Intelligence with the US Army Special Forces, PhD-level Quant knowledge, advanced coding, and AI modeling expertise have all been great assets in his professional career. Scott utilizes strategy, logic, and risk assessment to evaluate and seize market opportunities as they become available.
